Blog

Galaxy S8 Adoption Trends: May 2017 Update

Jun 23rd, 2017

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

May 18th, 2017

At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?

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Load Balance for NGINX with WURFL InFuze

May 17th, 2017

NGINX provides flexible software-based load balancing. And now with the WURFL InFuze for NGINX Plus module, you can quickly inject WURFL’s device intelligence into NGINX Plus’ load balancing logic.

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Update API and XML files: The Oxygen of Device Detection

May 9th, 2017

Device detection is like oxygen for the mobile internet. It keeps your site and advertisements optimized and well analyzed. And, like oxygen, once you have it, you might forget it’s there. Unfortunately, that oxygen can get stale and unless you continue to take deep breaths, your performance will suffer. That’s why you should make sure you regularly update API and device data for you device detection solution.

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Israel Smartphone Usage: 2017 Q1

Apr 25th, 2017

Israel’s smartphone usage follows several larger global trends. For example, the Samsung Galaxy S5 is the country’s most popular phone, with 7% of smartphone usage. The S5 is rather old in smartphone terms. This age points to larger issues with Samsung’s recent launch of the S8. The S7 and S7 Edge (both at 5%) are growing and are the next most popular Android devices.

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Img Srcset: Are You Resizing Your Images For The Mobile Web?

Apr 25th, 2017

Over-sized image payloads slow down the web – particularly on mobile devices.

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Smartphone Price and Your Website: User Demographics

Apr 25th, 2017

Smartphone Price: Instant Economic Demographic

A website using WURFL device detection can instantly learn a user’s smartphone price. This info is one of the few economic indicators that a website can instantly discern about a customer.

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Samsung Galaxy S8 vs. iPhone 8: What Is At Stake?

Apr 25th, 2017

To say much is at stake in the launch of the Samsung Galaxy S8 and the next iPhone launch is a huge understatement. Particularly for Samsung. After their debacle with the Note 7 with its fires and eventual recall, Samsung needs a win.

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

Mar 27th, 2017

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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