Update: AV1 Hardware Decode Adoption Hits 9.76% in 2024Q2
AV1 adoption continues to pick up momentum in mid-2024. By 2024 Q2, 9.76% of smartphones have hardware-supported AV1 decode. This 9.76% represents a large jump versus mid-2023. Most of the growth is due to Apple’s iPhone 15 Pro and Pro Max (using Apple A17 Pro chipset).
AV1 codec has already been adopted at the software level by most browsers including the Apple’s Safari adding support in September 2023. The optimization of software driven AV1 decode (on CPU) has improved considerably also. ScientiaMobile is continuing to benchmark software-decode performance for AV1 across thousands of currently used device models.
What are AV1 and HEVC Video Codecs?
To explain what AV1 and HEVC codecs are, it is important to ground the understanding in a video codec that is more ubiquitous: Advanced Video Coding (AVC), aka H.264 ,aka MPEG-4 part 10. AVC video files typically appear as a video file with a mp4 format. It is by far the most common video format used for recording, compressing, and distributing video content.
Like all codecs, AVC uses mathematical algorithms and analysis to encode and decode video to provide good video quality at a low bit-rate. AVC is an advance over previous codecs, reducing file size by almost 50% over its predecessor, the older H.263 standard. Many streaming services use AVC as their default codec.
AVC is a relatively old codec at this stage. The first version of the AVC standard was completed in 2003. Since then, industry and mathematicians have worked continuously to arrive at newer, more efficient codecs.
High Efficiency Video Coding (HEVC) was designed as the successor to AVC. Like its predecessor, it offers 50% more data compression than AVC. Many patents from various holders needed to be coordinated to arrive at the standard and the royalty rates. Initial pushback from the industry over these royalty rates slowed adoption of the new codec.
In 2015, around the time of pushback from the industry about HEVC royalties, the Alliance for Open Media was founded to pursue an open, royalty-free video coding format. The Alliance included internet and streaming leaders: Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix . The result of this alliance was the AV1 video codec. It offers comparable file size savings to HEVC.
A technical obstacle for both AV1 and HEVC is the amount of computing power required to achieve both encoding and decoding. General use CPUs are not well-suited for video encode or decode. If a browser or app were to encounter a HEVC or AV1 file, then its software-level would invoke the CPU if a Graphical Processing Unit (GPU) with decode support for the codec were not available. The experience would likely involve buffering and a CPU running hot at high utilization. Therefore, most streaming companies prefer to offer an HEVC or AV1 codec only to devices with GPUs that specifically support HEVC or AV1.
Because GPU hardware support is so important to both HEVC and AV1, the WURFL device detection solution has deployed four codec-related device capabilities to determine whether a device has hardware-level support for either encode or decode of HEVC or AV1. These capabilities are:
Update: HEVC vs AV1 Hardware Support in 2024 Q2
We have no update for HEVC because HEVC decode support is over 95%. In other words, almost every phone that ships has HEVC decode built in.
HEVC will continue to have a major lead over AV1 when it comes to hardware-decode support for the foreseeable future
Over the last several years, the AV1 video codec has grown in popularity as many browsers and applications have started to support playback. The largest holdout to this trend was Apple’s Safari browser. However, Safari started to support AV1 in September 2023. But there is a caveat: Safari’s AV1 support is only for devices with AV1 hardware decode capabilities. In other words, there is no CPU software-only decode on Safari. So this Safari support really only applies to the iPhone 15 Pro and iPhone 15 Pro Max smartphones as of 2024 Q1.
Browsers and apps can rely on software-level decode, but that means the CPU must perform the intensive job of decoding the video. So while technically AV1 is supported by most of the browsers, its playback takes a major toll on smartphone CPU utilization, will drain batteries, and is not a great experience.
What AV1 Decode Level Does Hardware Support?
AV1 hardware support is still growing, with only 9.76% of device usage including hardware to decode. The most common decode level is 5.1 at 7.53% percent.
What are the Most Popular Smartphones with AV1 Hardware Support?
iPhone 15 Pro Max and 15 Pro added over 4% adoption since September 2023. Apple’s iPhone 15 models essentially doubled the total AV1 adoption.
Beyond the new iPhones, the top of the line Samsung S23 Ultra is the next most popular device, with 0.70% market share. The remainder of the top devices are premium Samsung Galaxy devices, except for the OPPO Reno8 and Xiaomi 11T.
What are the Most Popular Chipsets that have AV1 Hardware Decode Support?
The chipset in the iPhone 15 Pro models is the Apple A17 Pro. It is the most popular chipset with AV1 hardware decode in 2024 Q2 with 3.72%.
The next most popular chipset is the Snapdragon 8 Gen 2 with 1.90%.
Streaming and OTT Video Support for AV1
A number of streaming platforms use HEVC for devices such as smart TVs and streaming boxes like Roku. However, many streaming platforms serve only AVC mobile devices. Since a growing percentage of users watch streaming video on their smartphones, platforms could save a huge amount of cost by encoding and delivering video in HEVC or AV1 to smartphones that have hardware decode support.
There is a tipping point at which streaming platforms need to track in order to effectively make the transition to AV1 or HEVC. An accurate device detection solution like ScientiaMobile’s WURFL can help track and classify devices ready for HEVC or AV1. Download our e-Book to see the use cases that a growing number of streaming platform have for device detection.
